We place great importance on innovation and R&D, and one of the projects our product design group – part of the Studio team – are working on is a new perfume bottle for the relaunch of our Queen Elizabeth I Perfume.

Four hundred years ago, Queen Elizabeth I ordered a perfume to be specially created for her: “Take 8 grains of musk and put in rose-water 8 spoonfuls, 3 spoonfuls of Damask-water, and a quarter of an ounce of sugar. Boil for five hours and strain it.”

Laurie Chetwood and garden designer Patrick Collins rediscovered this old recipe in a book in the Royal Horticultural Society’s library in London. The rosewater infused fragrance was the inspiration for Laurie and Patrick’s Gold Medal Winning Perfume Show Garden at the 2009 RHS Chelsea Flower Show, which represented an olfactory journey through time from that early perfume to the modern day.

The unique, delicate scent has been a popular purchase in The Historic Royal Palaces’ gift shops at Kensington Palace, Hampton Court Palace and the Tower of London, as an eau de toilette called Elizabeth I, in a bottle bearing the Tudor Queen’s signature. Following the favourable reviews and comments, we are re-launching the perfume with a new look later this year.

The team’s concepts for a new perfume bottle use an architectural lens to explore iconic motifs associated with Queen Elizabeth I: her signature, her pearls, her neck ruff and the Tudor Rose.



© All bottle designs Chetwoods copyright 2021

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